TEACHING EXPERIENCE
I am an Assistant Professor (Professor of Practice) with an active research agenda in the Department of Advertising and Public Relations. Before rejoining Michigan State University (MSU), I served as a tenure-track Assistant Professor in the Department of Communication and Journalism at the University of Wisconsin-Eau Claire (UWEC). Since 2015, I have taught undergraduate courses across various formats, including in-person, synchronous, and asynchronous modalities. My previous courses include Social Media and Communication, Advertising Message Strategy, Research Methods, Writing for Integrated Strategic Communication, Media Law and Ethics, Media Planning, Digital Analytics, and Account Planning and Research. I also directs an Education Abroad Program titled "International Advertising in China," offering students the opportunity to blend academic learning with practical experience in one of the world’s most dynamic markets.

RESEARCH EXPERIENCE
My research examines the effects of emerging technology, advertising, and family communication on physical and psychological well-being, with a strong emphasis on community engagement and social impact. By employing both quantitative and qualitative methods, I hope to contribute to academic scholarship and real-world applications, advancing media literacy and health communication. My work has been published in peer-reviewed journals such as Journal of Family Communication, Journal of Advertising Education, Journal of Social and Personal Relationships, Health Communication, International Journal of Communication, and Social Media + Society. Notably, my co-authored paper, “A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat among College Students,” has garnered over 1,500 citations, reflecting its significant impact in the field. My paper abstract was recently recognized as a Top Paper Abstract at the 2025 Midwinter AEJMC Conference in Oklahoma. I reviewed journal manuscripts include: Social Media + Society, New Media + Society, Mass Communication and Society, Journal of American College Health, Journal of Marketing Communications, and Journal of Advertising Education.

INDUSTRY EXPERIENCE
I currently serve as the International Coordinator for the publishing team at the Association for Education in Journalism and Mass Communication (AEJMC). I worked as the Marketing Manager for A Plus International Culture Communication Inc., where I was responsible for managing partnerships with local organizations and developing international cultural exchange programs and teacher training initiatives. My industry experience includes roles as a writing counselor, marketing analyst, and advertising designer across various organizations. Prior to my career in the U.S., I interned as a journalist and program designer at Beijing Media Network for several years.

A dedicated researcher and educator, I am passionate about bridging the gap between academic knowledge and practical application.